Finally, a late contender for the most controversial rebrand of 2025 was the renaming of the Kennedy Center as the Trump and ...

If there's one thing we know about rebrands, it's that many consumers hate change. From the biggest branding evolutions to the tiniest logo tweaks, when a change comes there's guaranteed to be some ...

Honda unveils its first new automotive logo since the 1980s, signaling a major strategic pivot. Discover how this redesign ...

Honda has unveiled a new “H” logo for its upcoming electric and hybrid vehicles. The flat, modern emblem will distinguish EVs ...

Some of the simplest logos in the world, such as the McDonald's arched "M" or the old "MTV" lettering, are also the most successful and recognizable. When you don't need anything too intricate or ...

Are we starting to see a trend toward flat design in the world of cars like we saw with iOS and Android? Kyle Hyatt (he/him/his) hails originally from the Pacific Northwest, but has long called Los ...

You might’ve noticed that the White House website looked different on Inauguration Day. You might not have noticed that something else is different, too: the White House logo. The new Administration ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...